I believe this recession is testing all of us, specially the small business owners. Even though times are difficult, we can make the best ROI by doing the following:
1. Stop competing on price and build a brand
2. Do not rely on one method of acquiring customers
3. Develop a personal connection with your customers.
These 3 things will enable you to improve your business even in this recession. Think about how you can reap the rewards when the recession is over.